Chief Marketing Officer

Not your typical marketing guy, Dušan is a professor of geography and has a bachelor’s degree in sociology of culture. The shift into marketing kind of happened naturally, after learning the tricks of the (content) trade at a financial newspaper for several years. As a passionate windsurfer and kitesurfer he learned the problem of (micro)plastic pollution riding the waves of Canary islands, Morocco and roaming the beaches of Greece with his family in their trusty old camper. Oh, and did we mention he’s a specialty coffee roaster?

R&D Engineer

He is a mechanical engineer, interested in individual human longevity. That, of course, includes a microfibre-free life. He values meritocracy and follows the philosophy of objectivism. And then there is tennis – not only does he love to play, in his spare time he optimizes rackets and prepares strategy for professional players.

R&D Engineer

She finished her masters in mechanical engineering and is our R&D engineer, responsible for mechanical design of the products and solving problems connected with the construction of the filters. Pretty complex, huh? Her other full-time role is that of a mother of two. Two small kids. So talking with Lenche about leisure time is for her more of an unknown subject, but she looks forward to do more travelling again.

Lab Research Analyst

She runs the tests in our lab. One laundry after the other, one filter after another, this cartridge, that cartridge – she detects the smallest of differences, compare the results and analyze them. So that as a result we have the best and most efficient filters there are. Proven! She is an environmental engineer who chose not to live in the urban environment, with a powerful love for mountains and books.

Lab Research Analyst

Katka joined our team for a summer internship and then she hasn't left. She also works in our lab. She studies chemical engineering and is determined to apply her knowledge to save the planet. When not in our lab she can be found bicycling to her gymnastics trainings or somewhere out of the city. Friends, family and nature. Not necessarily in that order.

CAD Constructor

He's responsible for mechanical design. And also, if there is anything to assemble or to repair - he's the guy! Would you like to guess what he does in his spare time? Well, of course - he builds stuff in a shed ! Or searches the internet for anything science. So, naturally, he'd enroll in two colleges after high school – mechanical engineering and physics, but decided to dedicate most of his time to our microfibre free future!

Customer Service

He is the kindest soul on earth and definitely one of the most knowledgeable people we've ever met. Sincere and tolerant and soft spoken – he takes his job with utmost responsibility. A B.Sc. in Communication, a M.Sc. in Political Science and a Ph.D. in Social Anthropology. Oh. And he writes books. Currently 7 (seven!) of them are published.

The Brand Person

She is passionate about people, brands and organisations doing the right thing. She believes that to be kind to the people and to the planet is the ultimate answer to a better world. Her spare time? She can totally relate to Cicero's quote that a room without books is like a body without a soul. When not reading, she spends her time with the family, preferably outdoors. She likes to refer to nature as to her religion.

E-commerce Marketing Manager

She has graduated in Business Administration and Econonomics, and specialised in marketing. The digital technologies have been her passion since… forever. Curious by default, she is the definition of a self-learning enthusiast. Plus - every meaningful course or workshope there was – she took it. When she is not experimenting with the latest trends, she hikes (take that, Kilimanjaro!), travels, and enjoys nature in general.