Why It Matters
Reason #1: You're stopping pollution at home
Washing machines are a major source of microplastics found in oceans.
Our filters stop 98% of them.
According to research, 6 kg of laundry releases over 700,000 microscopic plastic fibers. By simply installing a PlanetCare filter on your washing machine, you can now stop throwing one light plastic grocery bag into the ocean every week.
In five years, PlanetCare users will stop over 500 tons of microfibre emissions just by filtering their laundry wastewater. 💙 The same amount would fill 16 Olympic pools and weigh as much as 105 elephants. 🐘
Reason #2: You're directly impacting policy changes
Apart from not polluting, our users are fuelling a much broader transition.
We envision a world in which every washing machine has a pollution-stopping filter: it's been done in cars years and years ago, so this has been long overdue. Joint efforts of all PlanetCare users have already attracted the attention of policymakers and have a direct impact on legislation changes.
Policymakers are looking for solutions that work and ‘show traction’ with users before they can pass new legislation. By using PlanetCare filters, we are providing the proof they are looking for.
Together, we are showing them that it CAN be done.
We will not stop until we make filters mandatory in each and every new washing machine.
🇫🇷 France is leading the fight against plastic microfibers: As of January 2025, all new washing machines in France will have to include a filter to stop synthetic clothes from polluting our waterways.
Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.
Margaret Mead